Touring – for our band had been difficult in 2000. At that time there was a fear of terrorism after the September 11 attacks – which made traveling difficult. And with the advent of online technology we didn’t know what to do.
As far as sound systems went – we were able to perform well just like we almost did – however the challenge was capturing the attention of the audience. Unlike in the past where posters would do – these days there is so much more that goes into this type of work. The promotional aspect was definately a challenge for us because no one in our band or team had done social media marketing before. Reaching out to Influencers (people that we should really have been) – we learned how important it is to have a profile that people will gravitate towards.
Soon we had our own Facebook pages – but of course there is so much more than that. We moved on to Instagram and started getting the attention of other bands who also had their own following – putting up content was difficult at first – what would we promote.
Would we talk about our different team mates and how we can help others – would we demonstrate a new song – or more specifically a little blip or sample from one of our new songs. It was quite disconcerting – but in the end we are professionals and we knew how to engage and speak to our audience.
Sure enough – soon we were getting a bunch of fame and success online which translated to how well we were able to sell out shows here and overseas. Soon we could promote our shows by speaking directly to our band – which was important – we would let everyone know where we were and where we were going to be so that they could make plans to come out and see us.
Show business is a challenging field – at one moment you could be the hottest artist in the world – and the next moment you are washed up. By being one of the few older bands that embraced social media we were able to sustain our momentum – and our fans have remained loyal – even as we had made some mis steps that may have hurt our authentic brand image.
We would like to thank everyone who has supported us on social media – followed our journey as we strove to become the best that we could be. We hope to continue playing shows and encourage everyone to follow us along on our social media links which should be at the bottom of this website – to be kept up to date with our latest gig dates and any other pertinent information.
Have a great day and thank you for liking our music!
While we have Instagram and Facebook one thing we still don’t have is a video presence – besides shooting music videos we want to talk more deeper about music and how it impacts everybody’s life – that’s why we are so happy to announce that our YouTube channel will be launched with the help of www.acousticaprojects.com.au/. As we have more news we will be sure to deliver it.